Date of Award

Spring 4-30-2020

Semester of Degree

May

Document Type

Restricted Access Thesis

Degree Name

M.S. in Environmental and Forest Biology

Department

Environmental and Forest Biology

Major Professor

Elizabeth Folta

CO-MP

Melissa Fierke

Steering Committee Member

Diane Kuehn

Steering Committee Member

Andrea M. Feldpausch-Parker

Steering Committee Member

Katie Mulverhill

Abstract

With nature-deficit generations becoming more addicted to mobile devices, it is time to take advantage of the digital functions of mobile technology to attract people to explore outdoor environments. This case study at Green Lakes State Park applied QR/Snapcodes to four newly designed interpretive signs and evaluated their effectiveness on changing visitor’s attitude and behavioral intentions toward different environmental issues. The novel use of game cameras to assess visitor interactions in this study was successful. In fall of 2019, observational data were collected on 3,167 visitors interacting with interpretative signs with and without QR/Snapcodes. Survey data of 824 visitors were also collected to assess perceptions of environmental issues associated with the park. A series of one-tailed t-tests indicated an increase in attention capture, holding time, and in positive environmental attitude and behavioral intentions associated with most of the signs having QR/Snapcodes when visitors interacted with them compared to signs without the codes.

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